Direct Primary Care is Affordable

$15/month

Ages 0-18

$50/month

Ages 19-45

$75/month

Ages 45-64

$100/month

Ages 65+

$175/month family max

Maximum charge for families

$50/employee

Per employee, regardless of age, no enrollment fee

$50 enrollment fee

One time enrollment fee, per family

Included in your monthly cost:

  • Up to 5 in person visits with your physician monthly

  • Access to Dr. Rutherford by text, email and phone unless she is out of town (coverage provided by another physician)

  • EKG, urinalysis, strep test, routine labs, some joint injections and some minor surgeries (skin biopsies)

  • Home visits, hospital and nursing home courtesy visits as needed/when appropriate

  • Unable to accept new Medicaid patients at this time.

Additional Services at Discount Prices

  • Medications at a wholesale price.  Most medications will cost no more than $5 monthly. We do not dispense controlled substances.

  • Non-routine labs and imaging. Because we do not deal with insurance, costs of lab tests and x-rays are negotiated at an affordable rate, hundreds of dollars less than those obtained in a “traditional” primary care setting.

  • We do not manage chronic pain with opioids. If you require pain management, we will provide a referral. If you are interested in tapering off of your pain medications, we will help you.

  • Visit the following website for imaging and procedure pricing: newchoicehealth.com


Interested in Direct Primary Care at Bluegrass Family Wellness?